I went to the B2B Content Marketing Summit run by the fabulous team at The Content Marketing Association on 20th April at PWC’s Embankment offices.
The B2B and Employer Branding / Employee Engagement spaces share similar challenges and opportunities – and the two must work well together for businesses to thrive. And there’s plenty that can be learned from B2B for employer marketing agencies and teams.
There were a whole host of topics discussed:
State of the Nation: What Next for British Politics?
How to Grab the Attention of the C-Suite
The Rise of De-influence Movement – The Timely Death of Overly-Polished, Brand-Sanitised Content
Global Voices: Content Marketing Perspectives from Around the World
The Future of B2B Influencer Marketing
Why Impact Matters
The Campaign is Dead, Long Live Content
Content Personalisation: The Key to Winning in B2B Marketing
How to Use Thought Leadership to Advance Your Strategic Agenda
How to Get Inclusion Running Through Every Thread of Your Organisation
How Generative AI Has Eaten the World – And What it Means for Content Creation
It’s still a bit of a novelty going to in-person events but it was worth it.
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