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Advertising & IMC: Principles & Practice – Chapter 2: Advertising
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Welcome to the new series of Advertising & IMC: Principles & Practice!, you’re one-stop-shop for all things marketing, consumer behaviour, advertising, marketing strategy, and community.
In Chapter 2, I am going to cover the following learning objectives:
1. Describe the practice of advertising.
2. Explain the evolution of the key concepts of advertising.
3. Identify the key players and jobs within agencies.
4. Discuss changes in the practice of advertising.
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