Once your strategy is laid out, what else do you need to plan? Here are some digital marketing metrics that you should be monitoring to measure success in 2023.
👉 #1: Customer lifetime value – the total expected revenue from a customer over their entire relationship with your company here: the link to the Hubspot calculator: https://blog.hubspot.com/service/how-to-calculate-customer-lifetime-value
👉 #2: Net promoter score (NPS) – a simple and effective measure of customer satisfaction
👉 #3: Lead-to-customer conversion rate – the percentage of leads that convert to customers (the most important IMHO)
👉 #4: Calculating your Marketing qualified leads – your leads to the client to customer
👉 #5: Return on Investment (ROI) this isn’t always only monetary
Monitoring the following factors can help you determine if your campaigns are really successful
💥Time: How much time did it take to create?
💥Production Costs: Track the total cost of supplies, services, and software needed to create the campaign.
💥Promotional Costs: Did you spend anything on promotion?
💥Page Analytics: Use a tracking URL to determine if your content is driving traffic to your product’s landing page.
💥Non-Financial Returns: Did you gain any social media engagement, unexpected traffic boosts, or other bonuses from your campaign? If so, this could still be helping your level of brand awareness.
I’d love your thoughts on the metrics you track so please comment below & let’s have a chat!
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