Social media and content marketing are powerful tools to help businesses reach their target audience and grow their brand. Businesses can connect more easily with their target audience by leveraging social media platforms such as Facebook, Instagram, TikTok, and LinkedIn.
Content marketing helps businesses build trust with their target audience by providing them with valuable information, training, and education so that reverse marketing can work.
By leveraging social media and content marketing, businesses can gain greater visibility in the online space, build relationships with customers, and generate more leads.
Tune in and learn!
Key Highlights From The Episode:
[0:08] Today’s focus; Social media marketing and content marketing
[0:24] Selecting the right social media platform
[0:44] The impact of social media referral marketing
[1:37] How search engines work
[2:16] What you should do when people start connecting with you on your social media platform
Golden Nuggets:
Social media marketing and content marketing are great ways to have people find out who you are as you give them value and education [0:11]
When selecting the social media platform, choose a platform where your target audience hangs out [0:30]
People are more likely to invest in your product and services if they are referred to you by a client family member, or friend [0:44]
90% of people on social media buy based on a recommendation from a friend, while less than 14% trust the ads they see on social media [1:04]
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