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On this 81st episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Amanda Patton of Char-Broil, one of the oldest and top-performing brands for charcoal grills on the market. Learn how Amanda, the Senior Director of Omnichannel, leverages this multi-faceted marketing channel to reach her consumers across all channels to improve sales and customer loyalty!
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Outline:
0:00 The omnichannel journey
2:05 Getting into the Omni-channel space
4:40 Omnichannel marketing experience
6:46 Breaking down the customer journey
8:56 Where the omnichannel is heading
11:28 Drawing the line between art and science
13:42 Marketing Approach
15:51 Marketing Role to make all Channels Work
17:52 Day-to-day Managing
19:38 Other Brand’s Mistakes towards omnichannel approach
#Ecommerce #BlueTuskr #DigitalMarketing